A recurring message is a message that will automatically send more than once. It will send based on a date that you set up as a trigger for the mailing when you schedule the recurring message.

For example, you can send a recurring message based on the date in the Birthday field in your subscribers’ records. You choose the number of days Before or After this date that you want the email to send (you may also send On the date in question).

Once the recurring message is scheduled and Active, the email will send automatically to all new and old subscribers who fit the guidelines or “rules” of the schedule.