One of the advantages of using a purpose-built mailing system is the ability to target your mailings to specific parts of your address list.

Example:

Let's say that the category you want to set up will be used to identify customers that have purchased products through your website.

1. Set up a category. You could name the category "purchase-web." Be sure to tick the Active checkbox, so you can assign addresses to this category. (See our KB article on how to add a category).
2. Now we need to link an address (or addresses) to this new category. Click Subscribers then Manage Subscribers. Then click the Edit link next to the address you want to assign to your new category. In the Category field, click on the category name you'd like to assign the address to, then click the Save Changes button.
3. Since we've established a category and linked some addresses to it, we're ready to send a mailing to a specific category. Click Messages, then Send Message. For purposes of this how-to, we are assuming that a message is prepared and ready to send. On the Send Message page, tick the box for Advanced Options. Under Include These Categories, select the category that you want to receive this mailing. Click the Send Message button to begin sending your targeted mailing.