Use Mustang List for Event Registrations
With Mustang List’s easy to use Response form tool, you can collect registration information from your subscribers for your next event or seminar. Imagine the ease of an online sign up process and the ability to send a confirmation and reminder email all within one system. Here’s how:
- Set up a Response form in Mustang List. This will be your event registration page. When the form is complete, a url will be generated for your new form that you’ll copy and paste into your email creative or onto your website.
- You want to make sure that you have all the information for the event on this page: event, date, place, and time. Use descriptive text for the button to submit the form: “click here to register,” or something similar.
- The Response form should include the fields you’d like to collect for the sign up, for example: Email Address, First Name, Last Name, Company, Title, and Phone Number.
- When you create the Response form, you’ll also create a Thank You page. Use this page to confirm the registration was received and thank your customer. You might also reconfirm the date, place, and time of the event in case the customer chooses to print the confirmation page.
- When the Response Form and Thank You page are complete, save the form. A url will be generated that you can copy and paste into your email creative or put on your website that will take customers to your registration page.
- Once you begin to receive registrations, you can view the responses online. You can also export the responses to a CSV file making it easy to share the final list of attendees with others involved in the event. If you need to snail mail the registrants, or if you need to prepare collateral before the event like name tags, you can easily import the CSV into other applications.
- Although you cannot add your recipients to your normal email list (unless you explicitly requested and received an opt-in), you can email the recipients to confirm their registration and the event details. Use the CSV file of registrants’ email addresses and import them into a separate list in Mustang List.
- Email the recipients once again a week or a few days before the event as a courtesy reminder of the date, place, time, and other relevant details. This (and the confirmation email) is a transactional email and you need not have an opt-in to send this type of email. Include a link in these emails so they can sign up for your email list. You might also include a note that the bottom explaining that the email is sent to event participants as a reminder. Be sure to keep this list separate and purge it after the event to avoid accidentally mailing it marketing email.
Detailed instructions for how-to set up Response Forms are in the Mustang List Knowledge Base.