What can I do with Mustang List’s Response Forms?
Have you seen the link in Mustang List for Response forms? Ever wondered what they are? A Response form is a way to collect information from your subscribers; it is a form that will accept responses from your readers. With Mustang List’s easy to use tool, you can create a webform and a thank you confirmation page. You link customers to the online form you’ve created with a url you paste into your creative and you can view the responses in Mustang List.
Here are two ideas you can implement with Response Forms:
Run a Survey. Find out what your customers are thinking.
- Want to know what you can do better?
- Do you know what your customers like, what you’re doing right?
- Want feedback on new email creative or an updated website?
Opening lines of communication with your customers is always a good thing. Create a survey with up to 12 questions or fields, paste the link into an email or onto your website and wait for the responses to come in. You might consider offering an incentive in exchange for your customers’ feedback. Offer a free service or gift card for the first ten surveys received. Or enter all of the respondents in a drawing for a free product. If you try this approach, make sure that one of the survey fields is an email address so that you can contact the respondent with the special incentive you offered them. Alternatively, if you do not provide contact information fields in the response form, the respondent is anonymous when you review the responses, which could also be useful.
Hold a Contest. If the prize is good, your customers will target their friends and family and do your marketing for you.
- Offer a prize for a new name for your e-Newsletter.
- Generate hype for a new product by giving it away in a contest.
- Build your email list by asking for an opt-in to your e-Newsletter on the entry form.
Contests are a fun way to promote your company or brand and increase name recognition. The Response Form can double as an online contest entry form. Ask for contact information in the 12 fields as well as anything else you want to know—for the contest or otherwise. Be sure to list the contest rules in the Message Content or in the Footer. Use Enter Now! or similar text for the Submit Button Text so that’s it’s clear that clicking the button is required to submit the form and enter the contest. When you randomly choose a winner, double check whether or not the entry form was filled out completely and correctly and qualifies to win. If not, randomly choose again until the submission drawn fits the entry criteria.
Detailed instructions for how-to set up Response Forms are in the Mustang List Knowledge Base.