Converting Website Visitors Into List Subscribers
There are many different techniques you can employ to convert a site visitor to a subscriber.
1. Add a subscribe box on home page above the fold in the upper right or left corner.
2. Add a subscribe box on every relevant page of your site for visitors who enter your site on a page other than your home page.
3. Tell your visitors why they should subscribe to your email newsletter. Tell them the benefits of receiving it.
4. Test a price point value. example: Join this free email newsletter today, a $97 value yours at no cost or obligation.
5. Be sure you have a privacy policy listed below your SUBSCRIBE button to assure potential new subscribers that you won’t spam them.
6. Add a sales letter page where you sell potential subscribers on why they should join your email list, including testimonials from current subscribers.
7. Test a squeeze page concept where the only action they can take to get the promised benefit is to join your list.
8. Use exit pop ups to tell potential subscribers of a benefit if they join your list. Many people object to pop ups but test results almost always show that it’s a very effective strategy for boosting subscription rates.
9. Track & measure your results. You know how many new subscriptions you get per day from your website, right? You know how many unique visitors you get per day, right? Divide your new daily subscriptions by your daily visitors to come up with your conversion rate. This is now your baseline performance level that you compare to future conversion rates.