Don’t Let Your Subject Line Be Confused With Spam!
When you send a message if your subject line looks like subject lines commonly used in spam, your recipients can confuse your message with spam, which leads to things like filing complaints or blocking your future emails.
To improve your chances of having your messages opened and to reduce the chances ask yourself the following:
1. If you only read the subject line of your message, would it cause you to question whether the email was spam? In other words does the subject line remind you of the subject lines in spam email you have received.
2. Does your subject line tell your recipients why they are receiving the email? Does the subject line contain your name or brand?
Consider your subject line text before you send a mailing. Words like the following are red flags to many recipients:
Urgent, Free, Save, Lowest Prices, Breaking News, $$$, etc.
In addition you should avoid all caps and exclamation points.
Ideally give you list a name and use a similar subject line each time you mail that contains that name.
You want the recipient to see something recognizable in your subject line, which will help increase your open rate and lower your complaint rate.