Email Marketing Tips For The November / December Holiday Season
Sending your customers, prospects, etc., holiday email communications is a great way to stay in touch with the people your business depends on. A few quick tips:
1. Don’t wait! Get started right now. Your competitors are getting started with their holiday mailings right now, so should you. Most businesses that benefit from the end of year holiday season start sending their holiday communications the first of November. Starting at this time gives you a chance to connect with the early shoppers and build your brand awareness with those who will purchase later in the season.
2. Send regularly through the season. Many large companies particularly the retailers send frequent communications during the holiday season. They do this for a reason, it is effective. Many users of MustangList.com send two or three different versions of an email promotions highlighting different products and / or specials. You certainly don’t want to send too many communications to your list(s) and you must be sensitive to your audience, however sending regular, reasonably spaced communications, with a consistent message during the holiday season can be very effective.
3. Plan ahead and put your holiday campaign on auto pilot. Think through what your want to communicate in your campaigns. It can be sales, specials, featured products, events, etc., and then list what you want to send and when. Next pick a holiday template you like, create a series of mailings and schedule them to go out on the days you have chosen. By doing this ahead of time you have one less thing to worry about and can focus on your customers during this very busy time of the year.